As we continue with this mini series I would like to cover:
Traffic Source #4: Links/Content
Getting lots of incoming links to your site is important. Not only will traffic arrive via those links, but a site with lots of incoming links does better in search engines than sites with few links.
The best strategy I’ve used to get links, starts with content. You write articles based on your niche, post the content at your site AND share the content with other webmasters. You can do this “on-the-fly” by including a short footer after your content that tells webmasters they have permission to reprint your article at their website or in their newsletter.
Be sure to let them know that they need to include a live link to your site. You may even want to tell them exactly how to link to your site. (Preferably with a short description of your site and a hyper linked keyword or two. This will help search engines determine that the sites are related and give the link more relevance.)
There are lots of websites in need of decent content. Supply it and you can benefit greatly – your links will grow continually with no effort on your part. And the beauty of this strategy is that only sites in your niche will use your content. This means your links will be high quality links from sites in the right ‘neighborhood.’ This goes a long way with the search engines.
There are lots of other ways to get links into your site, and you need to use your imagination.
To Your Success,
Rob Willis
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