Posts Tagged ‘JV Partners’

Rule #9: Seek Out Talented JV Partners

April 13th, 2010

Earlier, we spoke about outsourcing work that you don’t feel competent to complete yourself. Another way in which you can do this is to form a joint venture partnership with someone who has different skills or resources.

For instance, let’s say you own a site that provides resources for dog owners. You might have an excellent product for dog owners, but no list to audience to market it to. As a result, you don’t move your product; and you don’t make profits.

Now, if you’re willing to venture outside of your comfort zone, you might be able to make thousands of dollars. And all you have to do is propose a joint venture partnership that involves your resource to a pet site that generates traffic, but is in need of a product to sell.

Start by making a list of these sites. In particular, look for any site in your niche that generates a lot of traffic. You can do this by performing a simple Google search and seeing what organic and sponsored results show up on the first 1-3 pages. You can also check ratings for sites you are already familiar with to find out whether they receive a lot of traffic.

Once you have your list of sites, sit down and decide how you want this joint venture to work. If you’re bringing nothing other than a product to the table, you won’t want to ask for too much in your proposal. After all, they have the customer base.

As an example of what you might do, consider the following joint venture proposal letter:


Dear Tom,

I recently discovered your site,, and noticed that you provide your visitors with high-quality resources and products.

I’m contacting you because I’m planning to launch a product in the near future and wondered if you are interested in participating in a joint venture partnership.

Specifically, I’m planning to launch a new product, which I will release only to my readers and the readers on one more site. If you’re interested in working with me, I will select you as the sole additional distributor and allow you to sell it at an 80% commission.

Let me know if you’re interested. If so, I will send you a copy of the product, as well as more information about my launch plans.

I look forward to hearing back from you.


Jeff Thompson


Again, the particular form of the letter is not critical. The most important part is that you make an effort to start contacting people, pitching your role as a JV partner, and finding good matches for your plan.

To Your Success,

Rob Willis

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