Posts Tagged ‘Internet Marketing’

Making Mistakes

February 23rd, 2010

As a new Internet Marketer, we quite often get caught up with the results rather than the causes. For example we can often focus more on making money rather than getting traffic to our sites.

The way I see it, is if you focus on getting traffic to your website, you will inevitably, start making sales.

Another mistake that is quite common is filling our Blogs, with so many advertisements and affiliate links rather than quality content. This is something the newbie marketer quite often gets caught up in, in a desperate attempt to make those first couple of dollars. I have also been guilty of this.

We have it all Backwards.

Our Blogs should be supplying quality content. We should be sharing our latest experiences in Internet Marketing. Share with others what is working for us, and what doesn’t work. By doing this we will slowly get a following of readers, and over a period of time, we will start making the occasional sale, as we recommend some of the products that we also use.

So the focus should be content, not constantly trying to sell something. This should be the same for our newsletters. We should treat our readers with respect, and work on building a relationship with them.

Personally, I don’t like to be sold to all the time. However, if I have grown to respect someone through their writings, I will be more inclined to listen to their recommendations of other products and services.

So what do we write about?

Simply write what is on your mind. Tell your readers what you are currently working on. Share with them your current marketing methods, for example: Article Marketing, Blog Commenting, Forum Commenting, Link Swapping, etc.

Occasionally share with your reader a little more about yourself and your family, or perhaps some of your goals and dreams. Let them know who you are when you are not sitting behind a computer.

Some of us have some technical skills, so share ideas on creating a better blog, or the latest trick you have learnt using Word, Powerpoint, or Komposer.

First things first.

The first step it to focus on your content. Start writing articles, and if you have trouble doing this, find some good quality PLR articles and rewrite these. (PLR Wholesaler is a good cheap place to start)

Next, setup your auto-responder and add a opt-in link on your blog or website.

Now it is time to focus on traffic. Use some of your articles and post them on some of the article directories, comment on other blogs, get involved in forums associated with your niche. A great place to start is simply type into Google, (your niche) + forums. For example ‘dog training forums’.

Also remember to ping your blog each time you make a new post using Ping-O-Matic or Pingoat.

So what am I working on?

I have a couple of websites that I am focused on generating traffic to at the moment. Time Management Mindset and Easy Product Creation System. I am mainly using Article Marketing for this, but also helping outhers out in the forums.

I am also doing some Video marketing training with The Video Boss.

In addition to all of this, I am also planning a couple of new products. So I have pretty well got my plate full.

To Your Success,

Rob Willis

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How to Create Your Own Product Faster than It Takes to Read this Article

February 16th, 2010

Have you always thought you needed to spend weeks or even months to create your own product?

Well, the good news is you can create a product much more quickly and easily. Maybe not as fast as reading this article, but you can sure do it in less than a week… or even a couple of days!

So you’ll have more time to promote and market your product which means more sales. After all, that’s where the money is.

Just imagine how many profitable products you can create and how much additional profits you can make when you know how to create your own products so fast!

So here are 3 techniques to create your own hot-selling products FAST…

1. Interview an Expert

You sure know or easily can find some experts in your field that your target market knows and respects. They are usually people who have written books or articles about your topic.

These people know the answers to many questions your prospects have in mind and can show them how to solve their problems.

That’s why interviewing an expert is a powerful technique to create products which are both highly profitable and easy to create.

You can interview the experts by email or using phone, turn it into an ebook easily and then sell it for big profits.

If you interview them using via phone, you can also record your phone conversation and turn it into an audio course. Since audio products offer a higher perceived value, you can sell it at a higher price. Just make sure you ask for their permission to record your conversation.

You can also get someone to write the transcription so you can sell it as an ebook separately, or just as a bonus with your audio course.

2. Compile Templates and Samples

Who says you have to write all your ebooks word by word yourself?

After all, people buy an ebook because it shows them how to solve their problem and get what they want. So as long as your ebook is helpful to your target market, all the rest doesn’t matters.

By compiling templates, samples, articles, and other helpful information into an ebook, not only you’ll provide your target market with valuable information they want but you’ll also create your product much more easily and quickly.

3. And Best of All…

There’s another powerful technique that helps you create high quality, hot-selling products in less a couple of weeks without writing a single word yourself.

It’s the secret many top Internet marketing experts use but have never admitted it to you.

It’s like their private secret to making a fortune on the Internet. And you’re not going to believe me when I say it’s not only the most profitable, but also the easiest of all other product creation techniques!

You can learn more about this powerful product creation secret plus more tips and tricks in the Easy Product Creation System.

To Your Success,

Rob Willis

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A New Beginning

February 1st, 2010

Well it is now official!!

As of today, I start my new adventure as a full time Internet Marketer.

Of course as I step into this new venture, I have mixed emotions. Fear, Trepidation, Excitement, Relief. However, I am not going to let anything get in my way to making this work.

Now I understand, that in and of itself, Internet Marketing is also a job, however it is a job that you can do from anywhere, as long as you have a computer and an Internet connection.

Also, I understand that in the early days/months of Internet Marketing, there is a lot of work in putting down your foundations and creating products. However in the long run, not as the amount of effort required to make money in this arena, becomes less and less (if you do the right things, on a consistent basis).

There is however the need to treat this as a job in the early stages. Make sure that you put in the time to make it all work.

I know working from home can be very distracting, especially when your work involves the Internet. It is so easy to be sidetracked by email, Facebook, Twitter, and other web sites. All of these are important, but if they are not done in a controlled manner, you will find that they will simply stop you from doing any real work that will ultimately make you the money that we all want to be making.

This is why, the first product that I have created & am launching here today is the “Time Management Mindset“.

You see, as an Internet Marketer, we need to manage our time more effectively than those that have jobs. In a job, you have a boss that usually makes sure that you are getting your work done. But as an Internet Marketer, you only really have yourself. So at all times you must make sure that you are doing the most profitable task at any one time.

Sometimes, the most important task will be to spend 30 minutes on Twitter or Facebook. Other times you should be in the forums, asking questions and helping others. Or you might be answering emails, and responding to support requests. Or most importantly spending time your time with family & friends.

You see without a proper Time Management Plan, our priorities can get all screwed up. We start to spend Major Time on Minor Things, and of course, Minor Time on Major Things.

So if you are interested, I invite you to visit my latest site; The Time Management Mindset.

To Your Success,

Rob Willis

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Let’s Get Serious!

January 22nd, 2010

Now we can either dabble in our Internet Marketing endeavours, or we can start to get serious!

In all honesty my efforts to date can be classified as dabbling. I have not taken the power of the industry seriously.

I can always make excuses. ‘Too many distractions’, or ‘Busy doing the day job’, or perhaps ‘Life just got in the way’.

I have been making excuses for far too long. It is time that I get serious about my Internet Marketing endeavours.

As of the 1st of February 2010, I can call myself a full time Internet Marketer. I have quit my day job, and will be throwing myself into Internet Marketing in a big way.

You see, to date, I have been very comfortable in my job. I worked 3 days a week as an IT consultant & got paid better than many people who are working full time.

As such, I have not needed to make my Internet Marketing work. I have been too comfortable.

Back in mid December after attending a conference in Sydney, Australia. Put on by Thought Leaders ( check out http://thoughtleaderscentral.com) I decided ‘Enough is Enough!’, I need to get serious about this whole Internet Marketing thing!

As such, I have now quit my job (ie my comfort zone), and have taken a leap of faith into the world of Internet Marketing.

As I have mentioned before, come the 1st of February 2010, I will be a full time Internet Marketer.

Now as I say, this is a serious ‘Leap of Faith’ as although I have been dabbling in IM for a while, I have never made any serious money. Definitely not enough to live off.

In saying that, I have never needed to make it work, because I have always earned money else where.

So here I am, with my cards on the table. I would like to take you on a journey. I plan on sharing with you all of my experiences, trials, mistakes & successes, as I take on the world and show you exactly what it takes to become successful (or perhaps what to avoid to become a failure.)

I have to succeed. I am married, with three kids at school. My wife works, but my loss of income will hurt. So I cannot afford to lose!

So All I ask, is that you simply watch this space.

I hope to share with you my story of success, as well as the pitfalls along the way.

I would suggest, that you sign-up to my newsletter, so you can have me experiences delivered directly to your inbox on a regular basis.

Here’s to our Success,

Rob Willis

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Stop Buying Every Second Offer That Comes Your Way!

November 24th, 2009

As a wannabe Internet marketer, we seem to be more susceptible to each and every offer that come our way.

We can be so desperate to make money online, that every time we receive an email about the next “money making scheme” we tend to jump on board with hopes that this time things will be different….

Well let me tell you from experience, the next offer will be just like the rest, and in most cases a complete waste of money. In my experience, the higher the price tag, the bigger the waste of money. (There are exceptions to this rule, but I will get into that shortly.)

You see I have spent a lot of money on furthering my Internet Marketing endeavours, and to be honest, I could have spent a tenth of the price and be further ahead than where I am today.

You see every email list you sign up to, is simply priming you to accept there next offer.

To be completely honest, as an Internet marketer myself, I would love to sell you every widget under the sun.

However, my integrity prevents me from doing so. I offer you information and advise based on my own experience, and from time to time I look to entertain my followers as you will see in some of the videos I have published on my site.

If I ever make a suggestion towards a particular product, it is because I also use & believe in it. You will find that I will never advertise a product I do not use myself!

I am currently working on a few products that will help the Internet Newbie, as well as the seasoned Internet Wannabes…..

Internet Marketing, to be honest is a very crowded niche, and to break into it can be very difficult. (As I am finding out)

With the help of mentors like Alex Jeffreys, we can move to the next level.

Group coaching is fantastic, and from my experience with Alex Jeffreys, It has been absolutely amazing!!!!

But …. Many people who try this course or some other, do not have the same motivation. They need to be held accountable for what they are trying to achieve.

What I am trying to say is group coaching, like what Alex Jeffreys offer is fantastic, but many of us need just that little bit more.

I know from personal experience, I sometimes need to be held accountable for what I am currently working on. I sometimes find that without clear direction and someone to make sure that I do what must be done, I can quite easily be sidetracked and end up doing something that is not quite so productive.

My first suggestion to anyone that is wanting to move forward in their Internet marketing career is to unsubscribe from all of the newsletters that are currently filling your inbox each week. Yo need to do this so as to remove the distractions and temptation to buy that next magic pill.

Look, I now some people are going to get upset with me on this point, but we need to clear our lives of all the clutter and simply focus on just one project or program at a time.

From personal experience, I can say I have been working on one project, and then I get an email from some Internet Guru, who tells me that John Smith has the next best thing since the invention of Clickbank, and if you sign up today using his link he will include $2,372 worth of free bonuses. Yes I am sure you know what I am talking about.

Simply put these are distractions!!!! You need to pay attention to your current project and forget everything else. Simply stay the course.

Hey I can hear some people saying, that the current project is not working… Well if you have given it your all, and if is not giving you results after say 60 days, well maybe look at moving on to something different, but I must suggest that you give it time & effort before giving up. Don’t just jump on the bandwagon for the next big thing.

I would also suggest that you make a List!

Write out a goals list, then from there, write out a to do list. Prioritise your list then start on item number one. When you finish Item one, move onto number two, and so on. If this does not double your productivity, nothing else will.

If you have been in the IM game for a while, I am sure you have plenty of courses & ebooks cluttering your Hard Drive. Start with these before you buy anything else.

If you are looking for that magic pill… It doesn’t exist. Only hard work and dedication will help you move forward.

Look out for my post in the Internet Wealth Creators site I am currently working on. I will be asking for your input about what you want out of a coaching program.

To Your Success,

Rob

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Online Presence Through Search Engine Marketing

November 24th, 2009

Search engine marketing can be your best bet when in comes to marketing because it can bring you loads of targeted traffic. Your website should be found by the search engines before they can provide you traffic from targeted visitors. Learn more about search engines through google secret loophole bonus materials.

Any website owner knows the value of search engines to their business. To make sure you get the full advantage of what search engines offer, you should make sure they search engines see your website in the first place. Search engines use spiders to look for your site. These spiders are software programs that search and index your websites. Read the following guidelines below to make sure your websites are indexed by the search bots.

There are some objects in your website that search engines may not make sense of. So, search engines will not make sense of your site if it is full of animation and pictures and with little text. If your not sure if the text in your website is readable, you can look at the source code of your site. If you don’t see the text in the HTML code,search engine spiders won’t see it either. More text in your website means that it has more content for the spiders.

What you should not forget is to put your keywords in the content of your website. You must analyze what keywords are relevant to your site and predict which one’s people will type in the boxes of the search engines to find you. Your website’s title should contain the primary keywords that you are targeting. The website title tells both the search engine spiders and the visitors what the page is about. Spread your keywords throughout your site to tell the spiders that your website is indeed about that keyword. You could be penalized by the search engines if a keyword is repeated too many times within a page.

If you create a highly visible website that the search engines love, then you will benefit from a constant flow of interested visitors. Take advantage of what the search engines are offering.

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Traffic Attracting Ideas For A Newly Created Website.

October 11th, 2009

Now you have created your new website and you’re keen to start making some money! But, how can you make money if you do not have large numbers of traffic to your website?

One of the biggest challenges which people starting a new online business discover is that of attracting visitors to their website. You will discover 4 important steps that you should follow to begin attracting traffic to your site within this report.

1. – Make sure that the content of your website is original. Websites are looked at by the search engine robots on a regular basis looking for sites with new and fresh content. It is therefore imperative for you to publish new and great quality content that will get your site quickly indexed by the search engines.

2. – Your website must have all your keywords.It is important that you have all the relevant keywords and phrases that relate to your subject on your web pages and any articles you post on your site. This will improve your website rating on search engines which means that your site will rank higher when people search for keywords associated with your subject on the search engines. You should therefore get more traffic to your website via the search engines. People will spend more time on your site, when they see the high quality content and stay longer, and ultimately purchase your product or service that you sell or join your mailing list.

3. – You will need to submit your website to the search engines because it is new. An important step in getting more visitors from the search engines is to submit your URL to them so the search engines are aware of your site. When people look for information related to your niche in the search engines, they will be able to find your website by having the URL of your site listed by the search engines.

4. – Swap some website links with websites that have a high popularity rank (PR). An effective way to drive more traffic to your website is to exchange links with already popular and related websites. This will also help your site to improve its ranking. You will get some visitors coming to your site through other websites that you have swapped links with.

By using the ideas outlined in the report, you will realize that improving your website traffic and getting more people to visit your new website can be very simple to do. By following these four simple steps you should see an increase of visitors to your site which should result in an increase in sales and online profits for your internet business.

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Simplify & Prioritise

September 17th, 2009

TimemanagementIt’s been a couple of weeks since my last post, (Almost sounds like I am making a confession) and I can only say that my priorities have been a little out of whack.

Of late it sometimes seems that my life is not my own. I have been pulled this way & that by different things in my life which have prevented me from focusing on my Internet Marketing endeavours. Things like work, family, tax, paperwork (my desk looks like a bomb has hit it), etc, have all contributed to not being able to focus on my goals.

It is times like this that I need to stop, refocus, simplify & prioritise.

I believe that this is good advise for anyone who is wanting to get ahead in this journey we call life. Things and events do crop up from time to time that knock us off path for a while, and then we get into a bit of a spin when we lose direction and don’t know which way to go.

STOP

The first thing we need to do in this situation is simply Stop. We need to get away, take some time out, and find a place where we can spend a few hours by ourselves where we will not be disturbed. I know this can be very difficult sometimes, but it is something that we must do. Even if you have to get up at 3:00am in the morning and just spend some quiet time every once in a while you should just make the time.

Spending some quiet time helps you to re-energise. When you have nothing or anybody making any demands on your time, you can relax and most importantly think about the things that are important to you.

I would also suggest that if you decide to go for a long walk or whatever it is you need to do to relax, do it in silence. Don’t take your iPod, Radio or Phone with you. The silence will help you to regroup & think. Also, don’t let your mind wander off to the things that you should be doing, or about the problems and challenges that you are facing, but simply think about your goals and for that matter your perfect life.

Refocus

After you have spend some quiet time, pick up a pen and some paper and start to write down what it is you want out of life. Write down your goals, and take some time to write them out in detail.

When you have your thoughts ideas and goals written down, think about how you are going to achieve them. Brian Tracy suggests using “Back from the Future” thinking. Imagine it is five years from today, that your life is perfect in every way. Now thing back over the past five years and think of all of the things that you have done and accomplished to get to where you are. Now write this down.

Your goals help to not only keep you on track, they also encourage you to stick with it. They help you through those tough times, and to do all of those things you don’t want to do, which are simply stepping stones to get you to your destination.

Having your goals written down, helps you to focus on what you want, and where you want to go. After all, as the Cheshire Cat in Alice in Wonderland says, “If you don’t know where you are going, it doesn’t matter which road you take.”

Simplify

Now is the time to start simplifying your life. There are so many things in our life that we deem to be important, that when you really put them in the right perspective and how they fit into your goals, they are not important at all.

Where possible, review everything that you do each day, and stop doing the things that are not moving you closer to your goal.

Obviously there are those things that we have to do, such as spending time with family and our jobs, but other things such as 20 hours a week of television can easily be reduced to 4 or 5 hours a week.

Make a list of a typical week, or even spend a week and write down everything that you do. Break your list down into 15 minute blocks, and at the end of the week, analyse exactly how you spend a typical week. This can be a real eye opener for most people.

Now simply, where possible, stop doing the things that are not moving you towards your goals. Start scheduling your days, your weeks and even your months and years.

Prioritise

Now you have a list of goals and an idea about what you need to do to achieve them, you need to prioritise.

Prioritise the things on your list, and rate each tasks importance on a scale of 1 to 10. (Be sure to include time with your family and some R&R on your list)

When you have done this rewrite your list and group them by importance or priority. Then write out a plan to start working on your goals straight away.

Now you know what is really important to you, and where you want to go, you now have a plan of action so you can move forward and start achieving your goals.

Action

Probably the most important thing to do once you have your list of goals and you plan, is to take immediate action.

Do something every day that moves you closer to where you want to be.

And in the words of Winston Churchill “Never, never, never, never give up”

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Blogging 101 – What Is It And Why Should I Care

August 23rd, 2009

If writing is an art, then, blogging is one way of using words to come up with an art. This is because people who are into blogging are the ones who are artistic in their own terms, carefully choosing words that would best describe their feelings, sentiments, wishes and desires.

Basically, blogs were first introduced as weblogs, the word refers to the log that is a web-server’s log file. It was created when web logging hit the virtual market. Since its inception in the mid-1990s, web logging gradually saturated the virtual community making the Internet a viable source of greater information.

However, with web logging, you still need a web site and domain names, but with blogging, you do not need anything just an account with blog service providers. In most cases, these kinds of blogs are free of charge.

With the onset of blogging in the industry, personal journaling has become a common ground for people who wish to be known all over the world. The fame is often more imaginary than real, albeit that blogs can be read anywhere in the world that an internet connection can be found.

Bareknuckle Blogging

Generally, blogs are created for personal use. Like a journal, people can write their daily adventures, sentiments, and whatever ideas they want to express online.

Nevertheless, with the advent of the online businesses, blogs have gradually moved into the limelight by providing businesses a chance to boost their profile online.

Business blogs are, basically, created to advertise the services or products of a certain web site or online business in order to increase online sales.

Moreover, business blogs are also one way of promoting the company so that other readers will know that a certain company exists online. With blogs, entrepreneurs are able to establish a name in the virtual market through articles that can be very useful in the reader’s life.

From there, you can make money out of blogs by simply syndicating it to your business’ web site. This can be done through RSS technology.

So, if you are thinking to create a blog, whether for business or for pleasure, you need to know some tips that could help you get through and make your blog one of the interesting blogs online.

Here’s how:

1. Consider your audience

Even if your blog is generally personal, still, it would be better to consider the minds of your readers. You have to think of something that would interest them.

After all, most of the reasons of people who write blogs are not at all confined to their own personal motives. Most of them would love to be “heard” (or read) and would love to be known, in some way or another, even for just a minute. Hence, it is very important to come with a write up that everybody can understand, not necessarily that these people can relate to it but they can understand it.

2. Pictures speaks a thousand words

To make your blogging worth the browsing effort of your readers, it would be extremely nice if you put some pictures in it. It does not necessarily mean you have to place a picture of yourself. Any photographs will do as long as it does not pose danger or insult to anyone who will be reading your blog and that you have permission to use them!

3. Make constructive and beneficial blogs

Even if you are free to write anything you wan to say to the world, still, it would be better to create some write-ups that would be beneficial to your readers.

After all, its information technology that you have there so better be inclined to provide information rather than sheer quirky entertainment.

4. Avoid making multifaceted and complicated blogs

In order to have an interesting blog, try not to use some highly technical and highfalutin words. After all, it is not a science discourse or a debate that you are making, so better stick to simple facts and short blogs.

Bear in mind that most people who use the Internet usually do more scanning than scrutinizing each site word for word. Therefore, it would be better to come with blogs that will not bore your readers just because you have these lengthy articles.

5. Make it interactive

As much as possible and if your capacity will allow it, make your blog interactive. Yu can do this by placing some video or audio clips in your blog.

You can even place an area for comments or for some feedback. In this way, you can get some impressions or reactions of other people. Who knows, you might even gain some friends just by making them feel at home in your blog site.

Indeed, blogs are not created just for the mere fun of it; they also have their own purpose in the world of the Internet.
Therefore, for people who wish to harness their craft, as far as writing is concerned, blogs are the best way to do it.

As we might say, blogging is the contemporary medium for creative and commercial writing.

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The Easiest Way to Create Professional Websites

August 22nd, 2009

If you want to create your own Internet Web Site, there are many ways you can do this. Obviously you can outsource the work and pay for someone to do it for you, or you can build your own site using software such as Dreamweaver or Microsoft’s Front Page (Expression Web).

There are also many other software packages out their which you can use to create your site. But by far the easiest piece of software that I have found is XSitePro website design software.

This single piece of software makes designing a professional looking website so easy, you can have your own site up and running within a couple of hours.

One of my favourite tools in XSitePro web design software is the SEO analysis tool. All you need to do is create your page, then run the SEO Analysis & XSite Pro will give you a full report indicating what you need to do to improve your SEO score. This includes such things as Word Count, Keyword density, readability score, and then it offers full explanation about what you need to do to improve the SEO of any page.

XSitePro web design software also includes many widgets to help monetize your site with full support for Google Adsense, Amazon Widgets, & Paypal Buttons.

XsitePro also has full support for Awebber and Get Response, as well as other Auto-responder packages.

To continue listing all of the features of XsitePro web design software here would take along time, so your best bet is to check it out for yourself at their Website here.

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