Posts Tagged ‘Internet Marketing’

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Rule #8: Look for Opportunities for Expansion

April 11th, 2010

If you’re like many new business owners, your enterprise relies almost entirely on a few concentrated sources of traffic and buyers. Outside of this fixed pool of buyers, it isn’t clear to you how you might expand your business, scale it up, and bring in more profits as a result.

For the time being, you might think this is fine. But once you’ve expanded to your business’s maximum size within this pool of customers, you’ll want to expand, so keep an eye open for opportunities to expand and market.

For starters, consider each of the following marketing strategies for locating new leads:

1.         Banner ads

2.         Pay per click ads

3.         List-building

4.         Social media, such as Facebook and Myspace

5.         Viral videos

6.         Product giveaways

7.         Joint ventures

8.         Firesales

9.         Paid email advertisements

10.       Print advertisements

11.       Free reports

12.       Creating an affiliate program

13.       Blogging

14.       Forum posting

15.       Article marketing

You have many options. And it may be the case that none of these is the best for you, but at a bare minimum, you should consider each.

You should also pay especially careful attention to new channels through which you can market. For instance, viral videos and social media marketing have become two powerful channels for driving traffic to websites. Even if you don’t feel comfortable using these channels yourself, you could hire a freelancer from Elance.com, Guru.com, or Rentacoder.com to do the work for you.

At the end of the day, your open-mindedness, flexibility, and willingness to consider different advertising channels will reward you with constant growth while other businesses plateau or stagnate.

To Your Success,

Rob Willis

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10 Software Titles With Master Resales Rights

April 11th, 2010

Every once in a while you come across a deal that is just too good to pass up.

I have recently come across a package of 10 Internet Marketing Software titles with full Master Resale Rights that you can pick up or less that $10.

These tools have all been professionally developed to a very high standard – all with one simple aim: to help you boost your online profits.

Each software product comes with a simple setup tool and detailed step-by-step instructions, to make it quick and easy, even for complete beginners.

Some of the titles included are:

  • Web Link Click Counter
  • Easy Banner Ad Rotation
  • Web Photo Cash Saver
  • Web 2.0 Traffic Generator
  • Auto Content Pro

Just to name a few. There are some also a couple of Website Building Software titles included in the bundle.

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Rule #6: Watch Your Competition

April 9th, 2010

Creating a successful, thriving, profitable Internet business is a dynamic process. It can’t be reduced to assembling parts, connecting the dots, or some other process where you take out a template, follow it carefully, and then experience the exact results you were told you’d see.

It’s more complicated than that. It’s a dynamic process that not only involves you, but your competitors: people who do better when you do worse; people who sell the same products as you; and people who have already experienced success where you have not.

This is both good and bad news. It’s bad because it means you can’t just use the same static business template and realistically expect good results each time. But it’s good because it means that you’ll always have someone successful to copy.

And this is precisely what I suggest you do: start by finding your competition. Once you’ve done this, follow them carefully.

How can you get started? Search for keywords related to your business on Google. But instead of looking at the organic search results, look at the sponsored results from businesses who are running Adwords campaigns.

The businesses you see here are PAYING to get leads. This means that there is a good chance that they’re earning MORE than they pay in order to get those leads, which means they have a successful business model. Otherwise, they’d eventually go out of business.

Follow these ads to your competitors’ sites. Bookmark each of them; and visit them on a regular basis. When they announce that they’re going to sell new products, follow the site closely to find out what features those products have and what problems they’re attempting to solve. If they create a mailing list, join it and follow their emails.

Another important thing to consider is their sales material. Look at their salesletters, opt-in pages, and free product offerings. Are these similar to yours or different than yours? If your approach isn’t similar, you may be doing something wrong.

Next, look at their marketing strategy. You can follow this loosely by searching for “link:<URL of your competitor’s site>” on Google. This will give you all inbound links to their site, which will help you to reverse engineer their marketing strategy. Are they better exposed than you are? If so, where are they advertising that you are not?

These are all important questions to ask. And by asking them, you give yourself the opportunity to expand your business operations, to improve your competitiveness, and to seek out other avenues of profit.

To Your Success,

Rob Willis

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Rule #2: Solve Someone’s Problems

April 1st, 2010

This rule follows from the first. You have a real business with real customers. Whatever you might think about the importance or efficacy of salesletters, text ads, banner advertisements, and video content, there is one additional thing you should always keep in mind: selling a product that has no purpose is much, much harder than selling something that solves a problem that many people have.

Of course, when you’re creating a product, this isn’t always the easiest question to ask and to answer, but it’s an important one to keep in mind. Many Internet marketers simply don’t ask it. They ignore what customers might want; and instead spend time figuring out how best to trick them into buying.

Please follow my advice and do not follow in their footsteps. It will lead you down a path of failure and disappointment from which you may never emerge as a successful, skilled Internet marketer.

Instead, start off by locating your customers. Again, look for them on forums, on blogs, and wherever else they might be. Find out what problems they have; and create a product that SOLVES those problems.

Whatever you do through your salesletters, text ads, banner advertisements, and social media marketing efforts will be greatly amplified by the quality of your product. You won’t start off with the great disadvantage of needing to sell a bad product that no one needs. Instead, you will genuinely be helping people by telling them about your product.

To Your Success,

Rob Willis

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Rule #1: Think in Terms of Real Customers

March 30th, 2010

One universal piece of advice that all Internet marketers should be forced to hear is this: don’t think about your business as being impersonal just because it’s on the Internet.

Your customers are real. They have real wants, real desires, real problems, and real money to spend on your products. So treat them like real people—not product-purchasing units.

This might sound like generic advice, but it is the best starting point for all Internet marketers. So, before you draft your next product idea, start by conjuring up a picture in your head of who your customers might be.

Better yet, find them on blogs, in forums, and other places on the Internet. Locate them and find out who they are, what they want, and why they aren’t satisfied with the current products or services they are using.

Don’t treat them as if they’re not people. Figure out what makes them tick; and use that to make your business appeal to them.

To Your Success,

Rob Willis

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27 Essential Rules of Internet Marketing

March 29th, 2010

Internet marketing is a complicated venture. It is fraught with creative challenges, analytical work, and human interaction. It’s hard to reduce, hard to explain, hard to simplify, and hard to teach correctly.

There are so many moving parts in each Internet marketing campaign that providing people with a one-size-fits-all plan seems deeply misguided. It gives the impression that success in Internet marketing isn’t a dynamic process. It ignores the fact that creating a real, successful business with actual customers isn’t as easy as taking the parts of a shelf out of a box and assembling them according to the instructions.

Being a successful Internet market is very different. It is not only about good plans, good principles, and good approaches, but it is also about flexibility, responsiveness, and dynamism.

And that is exactly what I had in mind when I wrote this. Instead of giving you a “recipe” for success, I’m going to give you a set of rules that are general enough to get you results and to set you on a path, but can do so without straight-jacketing you into a “business template,” where there is no room for your own thought, creative freedom, and responsiveness.

In the following posts over the next several weeks, I will reveal the 27 rules that I believe that all Internet marketers should follow because they will always bring results. Unlike other mini-courses, this one won’t attempt to stuff you into a rigid template. Instead, I will simply tell you what will work without mixing it with stuff that “might work” in certain situations. Some of it will be philosophical; some of it will be concrete. But, at the end of the day, all of it will help you to improve your mindset, your business, your relationships with your customers, and your bottomline.

Be sure to return over the next couple of days where I will reveal Rule #1: Think in Terms of Real Customers.

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Latest IM Update

March 25th, 2010

Just thought I would give you an update on what I have been working on since my last post.

To be honest, most of my time has been focused on putting together some great giveaways for the Easter JV Giveaway 2010 event. Doors open for this on Tuesday 30 March 2010.

In putting my Giveaways together, I have setup a couple of new websites. The first of which is WPHumor.

You may notice at the bottom of each of my blog posts, a quick little joke. Some of these are a little wet, Many are funny, but all of them are clean. So to give your readers a little light entertainment, add the WPHumor plugin to your blog, it only costs $7.00 and you can add it to as many blogs as you like. (You can also join the affiliate program and make 100% on every second sale).

I have also been making some improvements to my Easy Product Creation System. This is a physical product, that is shipped out on CD for you, with step by step instructions on how to create your own digital product in just about any niche. It is well worth having a closer look.

A while ago, I purchased a piece of Website Building Software called Rapid Action Profits. I have not used it much as yet, but I am currently using it to create some of my websites. It is great for creating Mini-Sites, and Sales Pages. It also has a built in Affiliate module, so you can easily recruit affiliates from your customers, and not have to worry about sharing your profits with Clickbank.

Rapid Action Profits (RAP) uses Paypal as it’s prefered payment processor, and affiliates are paid immediately upon sale. Although you do have some control of this, by using one of the many add-ons that are available for RAP.

I will write a full review of RAP in the next couple of weeks, highlighting many of its benefits.

One of my latest RAP site is SocialMediaStampede.com which sells an ebook about how to generate traffic from the high traffic Web 2.0 sites.

I am about to embark on a new WordPress Plugin, similar to WP Humor, called WP Success Quotes. This plugin will add a Positive Quote to the end of each of your blog posts. I am hoping to have this site up and running early next week.

Aside from all of that, I am working on building my list (Hopefully the Easter JV Giveaway 2010 event will help me with that), Creating a few more Physical Video products, reviewing and improving some of my existing sites & products, as well as doing a few courses to learn new bits and pieces.

All of this work of course is helping me to learn how to use the various pieces of software better. I am becoming more proficient at Dreamweaver and Photoshop, Microsoft’s Expression Web 2 (Update to Frontpage), Powerpoint and Apples Keynote.

Anyway, I will leave it there for now, but I will be back soon with some more of the many things I am working on.

To Your Success,

Rob Willis

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Don’t Spread Yourself Too Thin!

March 16th, 2010

Sometimes I feel like the last bit of butter on a piece of dry toast… Spread just that little bit too thin…

As an Internet Marketer, it is important that we do not get this way. We need to plan our days, and don’t let too many distractions get in our way, else we will soon get discouraged and frustrated by our lack of progress.

The best way I find to overcome this issue is to go back to basics. Simply write a list of things to do, Prioritise them, and then start working on my most important task. See my previous post “Simplify & Prioritise”.

It is also very easy to get overwhelmed if you have got too many projects on the go at once. We often try to get too much done at the same time, that we never end up completing any of them, and if we do, the quality of our work has been compromised.

I once heard a story about Ivy Lee (The father of Modern Public Relations, 1877 – 1934), where he asked to help a company with some Time Management issues.
You see this company was having an issue with completing projects on time with few mistakes.
Ivy Lee sat down with the Company Director, and told him to take out a piece of paper and write his top six most important tasks. He wes then told to prioritise his list, from most important to least important.
Ivy Lee then told the Company Director to work on task number one, and stick with that task until compeleted, once completed he could move onto task two.
Ivy said that if the director could not get his tasks completed more efficiently this way, he would not complete them any other way.
If anything was left on the list at the end of the day, simply transfer these to a new list the following day and add new tasks to bring the list back to 6 items.

The whole process took about 20 minutes. Ivy Lee thanked the Director for his time and left telling the director to use this system for a couple of weeks, and then send him a check for what he thought the idea was worth.
A few weeks later, the director set Ivy Lee a note saying this was the best Time Management tip he had aver received and he had managed to get more done in the ast few weeks than he he managed to get done in months, he had also rolled out the process to the rest of his compamy. The director also included with the note a check for $25,000.

This one Time Management tip also works for me. I have used it to get more done in my day than I ever would any other way.

Admittedly, some tasked cannot be completed, due to external factors, in which case I put the task aside and start working on the next task. When I am able to complete the first task, I make it a priority to work on it again after I finish my current task.

Also, eliminate distrations! When you are working on a particular project and you need to focus, turn off your phone and stop checking your emails. These two things can be two of the biggest time wasters every invented.

Very often we use our phone and email as a way to procrastinate over a particular task. We make excuses, that we are checking to see if we made any sales, of if someone joined our mailing list, etc. Well guess what, if you do make a sale, or if someone has joined your mailing list, they will still be there when you check later during your time set aside for email.

By taking just a few simply steps, it is possible to bring some order back into your life, and at the same time achieve so much more.

To Your Success,

Rob

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Magic Banner Bot

March 7th, 2010

Every once in a while you come across a piece of software that is worth writting about.Magic Banner Bot

Such is the case with Magic Banner Bot. A fantastic piece of software that gives you the ability to link to any site on the internet and then have your own banners linking back to your own site or affiliate link.

For example if  you select this link that will take you to Google, you will notice I have a floating banner on the screen with a link to one of my sites on it.

It is possble to have your Banner appear just about anywhere on the screen simply by selecting Left, right, top or botom when configuring your banner.

Do you use blogging, twitter, social networking sites or article marketing to promote your business?

More and more people are discovering the marketing power of these web 2.0 solutions.

But they do have one big drawback: You must build and maintain credibility with your visitors, followers or friends.

This means you cannot just promote your own products and affiliate links all the time. You need to discuss other things in your chosen niche, including discussing interesting websites.

So you end up linking to and promoting other people’s websites – without getting paid anything for doing it.

Until now, this was just the price you paid for using web 2.0 solutions to promote your business.

But now there’s a powerful alternative, in the form of our new Magic Banner Bot.

With this software, you can make money whenever you link to or promote someone else’s website, even if the site has no affiliate program and no commercial content at all.

If you write Articles, or use Social netorks such as Twitter or Facebook, people soon get the impression that you are always trying to sell them something. However with Magic Banner Bot, you can now start adding content and redirect people to someone elses page via your link, which will in turn have your banner on their site. Pretty cool hey! (This is also a sneaky way to promote products in forums.)

For a closer look and some more examples head over to Magic Banner Bot at the Perfect Money Makers to check it out.

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Getting Started in Affiliate Marketing

March 2nd, 2010

If you are looking for one of the most popular home-based business systems about, you can’t go past Affiliate Marketing  By getting some sort of simple tuition, you’ll be able to effectively build an affiliate business and get started off inside of two or three weeks.

Getting paid for marketing and advertising someone else’s products, can be easiest carried out by affiliate programs.  Unless you desire the hassle associated with developing your own service or product, Affiliate marketing programs are a great way to get yourself started on the Internet.

You are able to advertise someone else’s products or services on-line by means of blogs, e mail, message boards, web sites, articles or maybe paid marketing. The company then is in charge of the product; they process the charges, dispatch the goods, and additionally manage all of the complaints.  All you have to accomplish will be direct customers towards the companies web site then collect the commission. Marvelous!

For instance, say you own a web site presenting visitors information regarding Jazz Music. You could place affiliate links to products and services relating to Jazz Music, CD’s, download sites, etc. on your website. Whenever any visitors click your hyperlinks they’ll be directed to the particular web site you are featuring. As long as they buy, you will be given your commission. Pretty good exchange for simply delivering information huh?

You can find affiliate marketing programs just about everywhere today.  Doing a Google search of your preferred area of interest, is a great place to discover affiliate programs you would like to promote.  Observe the things your competition is doing to get some place to start. The affiliate marketing companies such as ClickBank and Commission Junction are great sites to look as well.

At the same time seriously look into all the locations which you shop online. Check the web sites for the words and phrases affiliate or partners. Most online merchants today possess some type of affiliate program offered.  Assuming you have your own website or blog, you should use affiliate links.

You are going to be given your own distinctive affiliate marketing ID at the time you register for an affiliate marketing program. Your specific ID is going to be embedded directly into any link that you employ to promote the vendors product from your website or blog. Anyone that decides to purchase something using your special link racks up commissions for you. Most of these commissions are generally paid out in accordance with the pay schedule of that particular program.

To get moving with your affiliate marketing business, there are various study courses and products to choose from. Look at the resource box of this article so you can get information on a freely available Affiliate Marketing video coaching series to help you get started. This free of charge video coaching system is going to demonstrate step-by-step how to begin earning $100 on a daily basis in your Affiliate Marketing Business. The most significant aspect of this course is that you get the knowledge you have to have without spending any money.

Easy as pie?  Correct?In all honesty, you will very likely need to have the information within this program to help you get on track. And taking into consideration it’s free you don’t have to be worried about any overhead. First and foremost, get cracking. You will not earn until you learn. Best of luck!

For more details about the best way to get started in Affiliate Marketing, go across to Notable Affiliate Marketing and sign on to get our entirely free video training.

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