This rule is important for people who feel that they should play the role of jack-of-all-trades. As an Internet marketer, this is not your role. There may be many things you are good at, but there’s at least two things you are best at: managing and marketing your business.
So stick to managing and marketing your business; and leave the details to people with more experience and better credentials. Your business will benefit greatly from this; and it will free up time for you to spend on important administrative and marketing tasks.
As a general rule of thumb, if you don’t feel comfortable doing something yourself, start by going to www.elance.com to find someone who does. Start by looking at existing projects to find out whether another business has hired someone to complete a similar project—and, if so, what they paid for it and whether or not they were satisfied with the work.
If you’re still not sure whether you feel comfortable letting someone else do it, go ahead and post your project on Elance. See how freelancers respond to your request and what types of proposals they offer. If none of them seem promising, you don’t have to assign the project, so you will lose nothing other than the amount of time it took you to create the project listing.
To Your Success,
Rob Willis
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