One universal piece of advice that all Internet marketers should be forced to hear is this: don’t think about your business as being impersonal just because it’s on the Internet.
Your customers are real. They have real wants, real desires, real problems, and real money to spend on your products. So treat them like real people—not product-purchasing units.
This might sound like generic advice, but it is the best starting point for all Internet marketers. So, before you draft your next product idea, start by conjuring up a picture in your head of who your customers might be.
Better yet, find them on blogs, in forums, and other places on the Internet. Locate them and find out who they are, what they want, and why they aren’t satisfied with the current products or services they are using.
Don’t treat them as if they’re not people. Figure out what makes them tick; and use that to make your business appeal to them.
To Your Success,
Rob Willis
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