One common failure among Internet marketers is that they often don’t remain open-minded to different approaches. Once they experience a little bit of success with one approach, they milk it for all it is worth, but neglect other avenues of traffic generation and monetization.

And what’s the end result? Instead of continually expanding into a business that earns more profits, they limit themselves to a “reasonable” income and let the business stagnate there.

I highly suggest you do not do this. Of course, you should be milking the profit sources that have proven themselves for you already; however, you should also constantly be seeking out new avenues for profit. This is the only way in which you can be assured that your business will grow over time; and constantly provide you with a better standard of living.

Be sure to come back in a couple of days to catch up on Rule #8 – Look For Opportunities for Expansion

To Your Success,

Rob Willis

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This rule is important for people who feel that they should play the role of jack-of-all-trades. As an Internet marketer, this is not your role. There may be many things you are good at, but there’s at least two things you are best at: managing and marketing your business.

So stick to managing and marketing your business; and leave the details to people with more experience and better credentials. Your business will benefit greatly from this; and it will free up time for you to spend on important administrative and marketing tasks.

As a general rule of thumb, if you don’t feel comfortable doing something yourself, start by going to www.elance.com to find someone who does. Start by looking at existing projects to find out whether another business has hired someone to complete a similar project—and, if so, what they paid for it and whether or not they were satisfied with the work.

If you’re still not sure whether you feel comfortable letting someone else do it, go ahead and post your project on Elance. See how freelancers respond to your request and what types of proposals they offer. If none of them seem promising, you don’t have to assign the project, so you will lose nothing other than the amount of time it took you to create the project listing.

To Your Success,

Rob Willis

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Another practical piece of advice for all Internet marketers is to build a list. It doesn’t matter what you’re selling, who you’re selling it to, or how well your current efforts are working. Building a list is always a surefire way to 1) allow you to make more sales to your existing customers; and 2) convert your website traffic better.

Now, when it comes to list building, the best place to get started is by getting an autoresponder account. You can do this through one of the two major autoresponder services:

1.         http://www.aweber.com/

2.         http://www.getresponse.com/

Unfortunately, purchasing an autoresponder service is the easiest part. Actually getting things rolling, building a list, and using it to convert subscribers into buyers, and buyers into repeat buyers is the truly challenging part.

Fortunately, there is a process for this, too. Start with the following five steps:

1.         Create some content for your autoresponder. It doesn’t matter whether it is a free newsletter, a free report, a free book, or something else. What’s important is that it has to be free, it has to provide value, and it has to entice to site visitors to join your list. Beyond that, you can be creative.

If you create low-quality content and use it as your hook to get people to sign up, it might work initially, but once people read it, they’ll be disappointed. In the long run, this will translate into unnecessarily forgone sales. So do it right the first time.

2.         Create a “squeeze page” or an “opt-in” page for your site. Unless you are only selling one product on your site, this opt-in page should not be on the main page of your site. Instead, it should be located on a subdomain. In fact, if you want to split test your results by trying different squeeze pages, you should have more than one of these subdomains—each with a slightly different setup. Then send identical traffic to it (perhaps through PPC sources) and test your conversion rates.

3.         Alter the main page on your site to include an opt-in form. You might do this through a non-invasive “slide-in” or “hover-over” ad. Alternatively, you could include it in a sidebar, at the bottom of your main page, or at the top.

4.         Finally, send traffic to your opt-in forms. Do this through pay per click campaigns, text ads, and joint venture partnerships. But when you do it, send your traffic to distinct subdomains. This will allow you to track the convertibility of your various traffic sources, so you can determine which are profitable and which are not.

5.         Monetize your list. This is often the trickiest part of the list marketing process. Fortunately, there is a large variety of different ways in which you can do it. I personally suggest that you do it by periodically giving away free reports that guide your readers into making purchases through affiliate links (or from your own product selection). This will usually be more effective than direct marketing attempts.

Of course, list marketing is a complicated process; and there is a lot of debate over the best way to do it. But without even knowing the best way, you can benefit significantly by creating a list and using it to market your products. And this is precisely why I suggest you do it immediately if you haven’t started already.

To Your Success,

Rob Willis

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As I mentioned in an earlier post, this mini-course is a mix of practical and philosophical advice. And there are very few pieces of advice that are more practical for an Internet marketer than to establish yourself through a credible website.

So don’t rely entirely on marketing efforts that direct traffic to affiliate links; or that send your customers to a sketchy, untrustworthy site that includes six dashes in the URL. Instead, start with this approach:

1.         Frame your business clearly in your mind. If you’re like many Internet marketers, the frame for your business may simply be your own personality. If this is the case, your site could revolve around you, the products you make, and your trials and triumphs in Internet marketing. On the other hand, if you don’t sell to the Internet marketing crowd, then your business may be framed around the niche of products you sell. Whatever the case may be, take some time to solidify this framing before you move to the next step. If the theme isn’t clear to you, it definitely won’t be to your customers, either.

2.         Select a domain name that matches your framing. It can be your name or the name of your business, but in general, it shouldn’t be a giant string of words connected by dashes. Nothing will kill your credibility faster than using a URL like that.

3.         Purchase your domain name and hosting.  This Site is great for Domain Names for Only $7.49 – Ultimate Site Names.

4.         Download an open source “what you see is what you get” WYSIWYG editor for your website, such as this http://net2.com/nvu. Use it to implement what you had in mind originally. Be mindful that your site content and theme should be clear and navigable. Otherwise, it will baffle buyers.

By the end of this process, you will have a narrowly-themed site with a clear purpose that appears credible to visitors. This is the best place to start if you want a business that has the potential to expand limitlessly in the future.

Be sure to come back soon for the next Rule – Build A List, or sign up to our newsletter & get the delivered to your Inbox automatically.

To Your Success,

Rob Willis

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