Archive for the ‘Email Marketing’ category

Is Your Email Marketing Working?

June 26th, 2011

This is a question which is on the mind of all business owners who participate in an email marketing campaign for the purposes of promoting their business. In fact questions regarding the effectiveness of any type of marketing endeavor should be asked regularly to ensure the marketing efforts are producing the desired results. Asking these questions on a regular basis and continually evaluating the effectiveness of the email marketing campaign will help to ensure the email marketing campaign is working well and remains effective whenever changes are made to the marketing strategy. This article will highlight why it is so important to evaluate your email marketing strategy often and will also provide a few tips for evaluating your email marketing strategy.

Evaluating your email marketing strategy on a regular basis is very important because failure to do so may result in your efforts being essentially a waste of time. Email marketing may be a cost effective way to advertise your business but there is some time, money and energy involved in planning and executing an email marketing campaign. If the campaign is ineffective and nothing is done to attempt to make the email marketing campaign more effective your business is wasting resources by continuing to invest in this type of marketing strategy when it is not generating profit for your business or even interest in your products or services.

It is important to regularly evaluate the effectiveness of your email marketing strategy but it is even more important to set goals before you begin the process of evaluating your marketing efforts. This is important because without these goals it can be difficult to determine whether or not the email marketing efforts are effective. For example your goal may be to increase the number of sales you make per month. Evaluating whether or not you are generating more sales each month is a fairly simple process. However, if your goal is to generate more interest in your products you would use website traffic as opposed to sales to evaluate the effectiveness of the email marketing campaign.

Once you have determined how you intend to evaluate you progress you should be able to easily determine the effectiveness of your current email marketing strategy as long as this is the only marketing you are currently doing. This is because if you have more than one marketing strategy in use at once you cannot be sure which strategy is driving customers to make purchases or visit your website. When you decide to evaluate your email marketing strategy according to specific goals you should take care to ensure you are not currently running other types of marketing in conjunction with your email marketing effort. This will help to prevent confusion about which type of marketing is producing the desired effect. It will also help to prevent business owners from mistakenly believing email marketing is producing a desired effect when it is actually another marketing strategy which is helping to product the desired effect.

Customer surveys are very important for evaluating the effectiveness of an email marketing campaign. Asking customers how they heard about your products or services is an excellent way to determine whether or not many of your customers are being enticed to make a purchase based on your email marketing efforts. Additionally, these surveys can be used to obtain more detailed information about the email recipient’s reaction to the email marketing campaign. Customers can provide valuable feedback about topics such as the layout and appearance of the email to the ease of readability of the content included in the email. All of this information can help a business owner determine how to design future emails to achieve a desired effect. Armed with this information the business owner can design subsequent emails which incorporate many of the qualities previous customers found to be useful and avoid qualities which were viewed as useless in the past.

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How To Use Ecourses To Build Your List And Boost Your Profits

July 11th, 2010

Ecourse Power BotEcourses have been around for many years now. Many marketers use them as an easy way to build a list, by offering a valuable information course as an incentive to subscribe.

Other marketers are now selling their ecourses, finding that many customers are prepared to pay much higher prices for ecourses than equivalent ebooks.

There are even Private Label Rights ecourses now available on the Internet, allowing anyone to harness the benefits of ecourses, without having to create them.

So ecourses are a powerful asset in online marketing – and certainly something you should be looking to use in your business.

But there are drawbacks with the usual solution of delivering ecourses through an autoresponder. These drawbacks include…

  • Setting up all the parts of an ecourse on an autoresponder can be time consuming
  • Emails often get lost these days, meaning subscribers miss part of the course
  • Subscribers can lose interest in the course – and when they cancel, they also remove themselves from your mailing list
  • Autoresponders are not designed for selling ecourses, so lack more flexible options such as allowing customers to sample some of the course before buying

Ecourse Power Bot is a brand new solution that solves these problems, giving you an easy and highly effective way to use ecourses in your business…

Check It Out Here —-> Ecourse Power Bot

Ecourse Power Bot turns any ecourse into a special package that you give to your customers.

The packages are very quick and easy to set up – and even include an optional built-in ad to boost your profits.

The package handles all the daily (or weekly) delivery of the parts of the course, without an autoresponder (so all those autoresponder issues just disappear!)

And if you offer an affiliate program for your products/services, you can even create brandable  ecourse packages, then let your affiliates distribute them to build your business for you!

Ecourse Power Bot really is the ultimate easy way to  use ecourses in your business.

And with our zero cost trial, you can check it out yourself with no cost and no obligation…

To Your Success,

Rob Willis

P.S. If you don’t already have any ecourses to use in your business, Ecourse Power Bot comes with a full package of 12 ready-made Private Label ecourses that you can use instantly.

And with the quick and easy setup offered by this powerful new software, you can be up and running with your own complete library of list-building and money making ecourses – all in just a few minutes from now.

Check it out here…
Ecource Power Bot

.

PS If you don't already have any ecourses to use in your business, Ecourse Power Bot comes with a full package of 12 ready-made Private Label ecourses that you can use instantly.
 
And with the quick and easy setup offered by this powerful new software, you can be up and running with your own complete library of list-building and money making ecourses - all in just a few minutes from now.
 
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Magic Pop Bar

June 6th, 2010

If you’ve ever tried building your own list, then you’ll know that it’s not exactly easy work. It can be time consuming, labor-intensive and not much fun.

If you’re not building a list as fast as you’d like (or if you haven’t even started yet) then you really need to read this post…

Today, I’m going to show a new innovative way to build your list on autopilot, using brand new technology called “Magic Pop Bars”.

With Magic Pop Bars, you can automatically build your list from any website, even if the site doesn’t belong to you!

You can use them with your affiliate links, to build your list automatically whenever you promote any affiliate program.

And you can use them with any other website on the Internet, including popular sites like Wikipedia and Google.

You really can build your list from any website on the Internet!

Take a look here:

http://internetwealthcreators.com/blog/go/mpb/

Magic Pop Bars can also be used on your own websites, offering a new and more effective to use list building popups.

Visitors are getting tired of seeing conventional sliding popups. They are now so common that a lot of visitors just close them as soon as they appear, without even looking at the offer.

But Magic Pop Bars offer an inovative solution that grabs your visitors attention, without any of the inconvenience of an ordinary popup.

That means lots more subscribers – without any extra effort.

If you’re truly serious about taking your business to the next level, then you really must check out this unique marketing software ASAP…

http://internetwealthcreators.com/blog/go/mpb/

To Your Success,

Rob

.

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JV Partner Invite, EASTER JV Giveaway 2010

March 16th, 2010

Limited Time Opportunity!!!

Build your massive subscriber list with Easter JV Giveaway 2010.

Here’s how !

For the last 4 years, these guys have grown their list to over 50,000 subscribers, and
Easter JV has been central to their success.

Yes, Guido Nussbaum and Brad Smith have teamed up again and just opened the
doors to JV Partners, and this is YOUR chance to get on board and build a massive
list in no time flat.

Create your JV Partner account here:
==> http://internetwealthcreators.com/blog/go/eg2010/

HISTORY

The Easter Giveaway is well known as one of the largest events that you can be
involved in to build your list.

Running smoothly for the last 4 years, this has been growing in momentum and
now we’re blowing the lid off all barriers to help YOU grab your list within DAYS,  not
YEARS.

>> THE MONEY IS IN THE LIST <<

You will also earn cash from referring other Partners and Members to the site – in the
form of the many upgrades and one-time-offer purchases that happen.

>> YOU DON’T NEED A LIST TO JUMP ON THIS NOW <<

That’s right.

Even if you have NO LIST and want to jump on board, then now is your chance to
do so, and make money doing it.

Jump on board right away:
==> http://internetwealthcreators.com/blog/go/eg2010/

To Your Success,

Rob Willis

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Online Presence Through Search Engine Marketing

November 24th, 2009

Search engine marketing can be your best bet when in comes to marketing because it can bring you loads of targeted traffic. Your website should be found by the search engines before they can provide you traffic from targeted visitors. Learn more about search engines through google secret loophole bonus materials.

Any website owner knows the value of search engines to their business. To make sure you get the full advantage of what search engines offer, you should make sure they search engines see your website in the first place. Search engines use spiders to look for your site. These spiders are software programs that search and index your websites. Read the following guidelines below to make sure your websites are indexed by the search bots.

There are some objects in your website that search engines may not make sense of. So, search engines will not make sense of your site if it is full of animation and pictures and with little text. If your not sure if the text in your website is readable, you can look at the source code of your site. If you don’t see the text in the HTML code,search engine spiders won’t see it either. More text in your website means that it has more content for the spiders.

What you should not forget is to put your keywords in the content of your website. You must analyze what keywords are relevant to your site and predict which one’s people will type in the boxes of the search engines to find you. Your website’s title should contain the primary keywords that you are targeting. The website title tells both the search engine spiders and the visitors what the page is about. Spread your keywords throughout your site to tell the spiders that your website is indeed about that keyword. You could be penalized by the search engines if a keyword is repeated too many times within a page.

If you create a highly visible website that the search engines love, then you will benefit from a constant flow of interested visitors. Take advantage of what the search engines are offering.

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Top 15 Ways to Build Your Subscriber List

August 18th, 2009

Email marketing can be profitable for any business, no matter what kind of product or service you are selling. It is significantly cheaper than other advertising methods and it helps build credibility with your subscribers. As a result, you can generate more sales and profits.

The foundation for successful email marketing is a targeted, responsive and permission-based email list. If you have a list of subscribers that trust you and consider you an expert, you’ve completed the first step and are on your way!

Below you will several list-building ideas that will help you make the most of your email marketing efforts:

  1. Provide useful, relevant and unique content. Your visitors will not give you their email addresses just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be useful to your subscribers.
  2. Add a subscription form to every page of your website. Make sure it stands out so it is easy to find. If appropriate, you can also include it in more than one place. For instance, your opt-in form might always appear in the top-left corner of your site, while you also include an opt-in at the bottom of some of your popular articles.
  3. Make it easy for your reader to sign up. The more information you request, the fewer people will opt-in. In most cases, a name and an email address should suffice. If it’s not necessary, don’t include it here. (Note: If you don’t have a Privacy Policy, put the words “privacy policy generator” into a search engine and you should be able to find a suitable form for your readers to review.
  4. Publish a Privacy Policy. Let your readers know that they can be confident you will not share their information with others. The easiest way to do this is to set up a Privacy Policy web page and provide the link to it below your opt-in form.
  5. Show your first issue or other sample to your visitors. This lets potential subscribers review your newsletter before they sign up to determine if it is something they’d be interested in.
  6. Archive past newsletter issues. A “library” of past newsletters is both appealing and useful to visitors and builds your credibility as an authority. In addition, if your articles are written with good SEO techniques in mind, they can send additional traffic to your web site through good search engine positioning.
  7. Contact other newsletter publishers. Introduce yourself and explore ways you may be able to help each other. Perhaps you can introduce other publisher’s newsletters or print articles they have written to your list, with a link to sign up. When you contact them, be sure to tell them why you think THEIR readers would like what you have to offer and why YOUR readers would benefit from their newsletters. This is a win-win scenario; both of you will build your lists faster!
  8. Give away bonuses subscribers can use. Create an opt-in bonus for joining your subscriber list. You can write an ebook or PDF report, or even hire a programmer to create downloadable or web-based software. But don’t limit yourself to only a gift for new opt-ins. Remind your readers that the next bonus is coming soon. People hate to miss out on things. If you systematically pass on “goodies” throughout the year, your subscribers are unlikely to leave.
  9. Ask your subscribers to pass it on. Word of mouth is a powerful viral technique that works great with email marketing. If your subscribers find the content you share with them to be informative, they will pass your newsletter on to their friends. This can be a good source of new subscribers.
  10. Let others reprint your newsletter as long as the content is not modified. Many webmasters and newsletter publishers are actively looking for high-quality content and, if they reprint your newsletter, you will get new subscribers, traffic and links pointing to your site.
  11. Include a “Sign Up” button in the newsletter. If you are using plain text instead of HTML, provide a text link to your subscription page. You may feel that this is not required because the subscriber is already on your list, but remember that readers will forward your newsletters to others, or reprint it online. You want to make it easy for them to subscribe.
  12. Add a squeeze page. A squeeze page has one goal ? to get an opt-in and build your list. Think of it like a mini-sales letter for your subscription or opt-in bonus. It features a powerful headline and a couple of very important benefits that should make subscribers salivate to sign up to your list. Once created, use a service such as WordTracker to find hundreds of targeted keywords, and advertise there using pay-per-click advertising from Google, MSN and Yahoo.
  13. Include testimonials on your squeeze page. This is crucial. Put 1 or 2 strong testimonials from satisfied subscribers on your squeeze page. This can be in any format, but you may find that multimedia (audio or video social proof) is more “believable”. To increase that believability, include full names, locations and/or urls; don’t use “Bob K, FL” as a testimonial name.
  14. Blog religiously. Blogging is a great way to communicate with your potential customers, and it creates a nice synergy with your email marketing. Be sure to include your newsletter sign-up form on each page of your blog. You can start a free blog at Blogger or WordPress.
  15. Post on other blogs. Post great comments and information on similar blogs with a link to your squeeze or opt-in page. Also comment on others’ blogs through trackbacks. In most cases, your comments will be posted on their blogs with a link back to your site. This is an easy way to generate new traffic and subscribers.

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