Archive for April, 2010

Rule #10: Make it Easy for Others to Help You

April 15th, 2010

No matter what you’re doing with your business, it’s always a good idea to remind yourself that you should make it easier for others to help you. After all, the easier it is to help you, the more people will do it.

Take for instance affiliate programs. A casual browsing of www.clickbank.com will make it obvious that you have thousands of different affiliate programs you can promote.

But when it comes to selecting a program, which one will you choose? If you’re not terribly worried about making money, you might just pick any program at all. If you’re profit-oriented, you’ll probably spend some time making a careful choice. You’ll probably consider:

1.         Whether a product is relevant to your site’s niche

2.         Whether the product has a history of converting and is popular with affiliates, as given by Clickbank’s rating system

3.         Whether the product pays a large commission

And last, but perhaps most importantly, you will consider the convenience of each affiliate program.

For instance, you will check to see whether they have pre-made text ads, pre-made banner ads; and whether they provide lists of relevant keywords for PPC advertising.

You will also look for a program that provides additional sales materials, such as squeeze page code and salesletters—all stuff that would make it easier for YOU to make a profit.

Keep this in mind when trying to get others to help your business do well. Whether you’re doing this through viral marketing campaigns, an affiliate program, or joint venture marketing, make it extremely easy and virtually costless for them to promote you. The better you do this, the better your exposure will be.

To Your Success,

Rob Willis

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Rule #9: Seek Out Talented JV Partners

April 13th, 2010

Earlier, we spoke about outsourcing work that you don’t feel competent to complete yourself. Another way in which you can do this is to form a joint venture partnership with someone who has different skills or resources.

For instance, let’s say you own a site that provides resources for dog owners. You might have an excellent product for dog owners, but no list to audience to market it to. As a result, you don’t move your product; and you don’t make profits.

Now, if you’re willing to venture outside of your comfort zone, you might be able to make thousands of dollars. And all you have to do is propose a joint venture partnership that involves your resource to a pet site that generates traffic, but is in need of a product to sell.

Start by making a list of these sites. In particular, look for any site in your niche that generates a lot of traffic. You can do this by performing a simple Google search and seeing what organic and sponsored results show up on the first 1-3 pages. You can also check Alexa.com ratings for sites you are already familiar with to find out whether they receive a lot of traffic.

Once you have your list of sites, sit down and decide how you want this joint venture to work. If you’re bringing nothing other than a product to the table, you won’t want to ask for too much in your proposal. After all, they have the customer base.

As an example of what you might do, consider the following joint venture proposal letter:

—————-

Dear Tom,

I recently discovered your site, www.fakesite.com, and noticed that you provide your visitors with high-quality resources and products.

I’m contacting you because I’m planning to launch a product in the near future and wondered if you are interested in participating in a joint venture partnership.

Specifically, I’m planning to launch a new product, which I will release only to my readers and the readers on one more site. If you’re interested in working with me, I will select you as the sole additional distributor and allow you to sell it at an 80% commission.

Let me know if you’re interested. If so, I will send you a copy of the product, as well as more information about my launch plans.

I look forward to hearing back from you.

Sincerely,

Jeff Thompson

————–

Again, the particular form of the letter is not critical. The most important part is that you make an effort to start contacting people, pitching your role as a JV partner, and finding good matches for your plan.

To Your Success,

Rob Willis

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Rule #8: Look for Opportunities for Expansion

April 11th, 2010

If you’re like many new business owners, your enterprise relies almost entirely on a few concentrated sources of traffic and buyers. Outside of this fixed pool of buyers, it isn’t clear to you how you might expand your business, scale it up, and bring in more profits as a result.

For the time being, you might think this is fine. But once you’ve expanded to your business’s maximum size within this pool of customers, you’ll want to expand, so keep an eye open for opportunities to expand and market.

For starters, consider each of the following marketing strategies for locating new leads:

1.         Banner ads

2.         Pay per click ads

3.         List-building

4.         Social media, such as Facebook and Myspace

5.         Viral videos

6.         Product giveaways

7.         Joint ventures

8.         Firesales

9.         Paid email advertisements

10.       Print advertisements

11.       Free reports

12.       Creating an affiliate program

13.       Blogging

14.       Forum posting

15.       Article marketing

You have many options. And it may be the case that none of these is the best for you, but at a bare minimum, you should consider each.

You should also pay especially careful attention to new channels through which you can market. For instance, viral videos and social media marketing have become two powerful channels for driving traffic to websites. Even if you don’t feel comfortable using these channels yourself, you could hire a freelancer from Elance.com, Guru.com, or Rentacoder.com to do the work for you.

At the end of the day, your open-mindedness, flexibility, and willingness to consider different advertising channels will reward you with constant growth while other businesses plateau or stagnate.

To Your Success,

Rob Willis

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Rule #7: Remain Open Minded

April 11th, 2010

One common failure among Internet marketers is that they often don’t remain open-minded to different approaches. Once they experience a little bit of success with one approach, they milk it for all it is worth, but neglect other avenues of traffic generation and monetization.

And what’s the end result? Instead of continually expanding into a business that earns more profits, they limit themselves to a “reasonable” income and let the business stagnate there.

I highly suggest you do not do this. Of course, you should be milking the profit sources that have proven themselves for you already; however, you should also constantly be seeking out new avenues for profit. This is the only way in which you can be assured that your business will grow over time; and constantly provide you with a better standard of living.

Be sure to come back in a couple of days to catch up on Rule #8 – Look For Opportunities for Expansion

To Your Success,

Rob Willis

Get All 27 Rules today. Download the full PDF eBook for Free Here!

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10 Software Titles With Master Resales Rights

April 11th, 2010

Every once in a while you come across a deal that is just too good to pass up.

I have recently come across a package of 10 Internet Marketing Software titles with full Master Resale Rights that you can pick up or less that $10.

These tools have all been professionally developed to a very high standard – all with one simple aim: to help you boost your online profits.

Each software product comes with a simple setup tool and detailed step-by-step instructions, to make it quick and easy, even for complete beginners.

Some of the titles included are:

  • Web Link Click Counter
  • Easy Banner Ad Rotation
  • Web Photo Cash Saver
  • Web 2.0 Traffic Generator
  • Auto Content Pro

Just to name a few. There are some also a couple of Website Building Software titles included in the bundle.

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Rule #6: Watch Your Competition

April 9th, 2010

Creating a successful, thriving, profitable Internet business is a dynamic process. It can’t be reduced to assembling parts, connecting the dots, or some other process where you take out a template, follow it carefully, and then experience the exact results you were told you’d see.

It’s more complicated than that. It’s a dynamic process that not only involves you, but your competitors: people who do better when you do worse; people who sell the same products as you; and people who have already experienced success where you have not.

This is both good and bad news. It’s bad because it means you can’t just use the same static business template and realistically expect good results each time. But it’s good because it means that you’ll always have someone successful to copy.

And this is precisely what I suggest you do: start by finding your competition. Once you’ve done this, follow them carefully.

How can you get started? Search for keywords related to your business on Google. But instead of looking at the organic search results, look at the sponsored results from businesses who are running Adwords campaigns.

The businesses you see here are PAYING to get leads. This means that there is a good chance that they’re earning MORE than they pay in order to get those leads, which means they have a successful business model. Otherwise, they’d eventually go out of business.

Follow these ads to your competitors’ sites. Bookmark each of them; and visit them on a regular basis. When they announce that they’re going to sell new products, follow the site closely to find out what features those products have and what problems they’re attempting to solve. If they create a mailing list, join it and follow their emails.

Another important thing to consider is their sales material. Look at their salesletters, opt-in pages, and free product offerings. Are these similar to yours or different than yours? If your approach isn’t similar, you may be doing something wrong.

Next, look at their marketing strategy. You can follow this loosely by searching for “link:<URL of your competitor’s site>” on Google. This will give you all inbound links to their site, which will help you to reverse engineer their marketing strategy. Are they better exposed than you are? If so, where are they advertising that you are not?

These are all important questions to ask. And by asking them, you give yourself the opportunity to expand your business operations, to improve your competitiveness, and to seek out other avenues of profit.

To Your Success,

Rob Willis

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Rule #5: Outsource Stuff You’re Not Good At Doing

April 7th, 2010

This rule is important for people who feel that they should play the role of jack-of-all-trades. As an Internet marketer, this is not your role. There may be many things you are good at, but there’s at least two things you are best at: managing and marketing your business.

So stick to managing and marketing your business; and leave the details to people with more experience and better credentials. Your business will benefit greatly from this; and it will free up time for you to spend on important administrative and marketing tasks.

As a general rule of thumb, if you don’t feel comfortable doing something yourself, start by going to www.elance.com to find someone who does. Start by looking at existing projects to find out whether another business has hired someone to complete a similar project—and, if so, what they paid for it and whether or not they were satisfied with the work.

If you’re still not sure whether you feel comfortable letting someone else do it, go ahead and post your project on Elance. See how freelancers respond to your request and what types of proposals they offer. If none of them seem promising, you don’t have to assign the project, so you will lose nothing other than the amount of time it took you to create the project listing.

To Your Success,

Rob Willis

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Rule #4: Build a List

April 5th, 2010

Another practical piece of advice for all Internet marketers is to build a list. It doesn’t matter what you’re selling, who you’re selling it to, or how well your current efforts are working. Building a list is always a surefire way to 1) allow you to make more sales to your existing customers; and 2) convert your website traffic better.

Now, when it comes to list building, the best place to get started is by getting an autoresponder account. You can do this through one of the two major autoresponder services:

1.         http://www.aweber.com/

2.         http://www.getresponse.com/

Unfortunately, purchasing an autoresponder service is the easiest part. Actually getting things rolling, building a list, and using it to convert subscribers into buyers, and buyers into repeat buyers is the truly challenging part.

Fortunately, there is a process for this, too. Start with the following five steps:

1.         Create some content for your autoresponder. It doesn’t matter whether it is a free newsletter, a free report, a free book, or something else. What’s important is that it has to be free, it has to provide value, and it has to entice to site visitors to join your list. Beyond that, you can be creative.

If you create low-quality content and use it as your hook to get people to sign up, it might work initially, but once people read it, they’ll be disappointed. In the long run, this will translate into unnecessarily forgone sales. So do it right the first time.

2.         Create a “squeeze page” or an “opt-in” page for your site. Unless you are only selling one product on your site, this opt-in page should not be on the main page of your site. Instead, it should be located on a subdomain. In fact, if you want to split test your results by trying different squeeze pages, you should have more than one of these subdomains—each with a slightly different setup. Then send identical traffic to it (perhaps through PPC sources) and test your conversion rates.

3.         Alter the main page on your site to include an opt-in form. You might do this through a non-invasive “slide-in” or “hover-over” ad. Alternatively, you could include it in a sidebar, at the bottom of your main page, or at the top.

4.         Finally, send traffic to your opt-in forms. Do this through pay per click campaigns, text ads, and joint venture partnerships. But when you do it, send your traffic to distinct subdomains. This will allow you to track the convertibility of your various traffic sources, so you can determine which are profitable and which are not.

5.         Monetize your list. This is often the trickiest part of the list marketing process. Fortunately, there is a large variety of different ways in which you can do it. I personally suggest that you do it by periodically giving away free reports that guide your readers into making purchases through affiliate links (or from your own product selection). This will usually be more effective than direct marketing attempts.

Of course, list marketing is a complicated process; and there is a lot of debate over the best way to do it. But without even knowing the best way, you can benefit significantly by creating a list and using it to market your products. And this is precisely why I suggest you do it immediately if you haven’t started already.

To Your Success,

Rob Willis

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Rule #3: Create a Credible Website

April 3rd, 2010

As I mentioned in an earlier post, this mini-course is a mix of practical and philosophical advice. And there are very few pieces of advice that are more practical for an Internet marketer than to establish yourself through a credible website.

So don’t rely entirely on marketing efforts that direct traffic to affiliate links; or that send your customers to a sketchy, untrustworthy site that includes six dashes in the URL. Instead, start with this approach:

1.         Frame your business clearly in your mind. If you’re like many Internet marketers, the frame for your business may simply be your own personality. If this is the case, your site could revolve around you, the products you make, and your trials and triumphs in Internet marketing. On the other hand, if you don’t sell to the Internet marketing crowd, then your business may be framed around the niche of products you sell. Whatever the case may be, take some time to solidify this framing before you move to the next step. If the theme isn’t clear to you, it definitely won’t be to your customers, either.

2.         Select a domain name that matches your framing. It can be your name or the name of your business, but in general, it shouldn’t be a giant string of words connected by dashes. Nothing will kill your credibility faster than using a URL like that.

3.         Purchase your domain name and hosting.  This Site is great for Domain Names for Only $7.49 – Ultimate Site Names.

4.         Download an open source “what you see is what you get” WYSIWYG editor for your website, such as this http://net2.com/nvu. Use it to implement what you had in mind originally. Be mindful that your site content and theme should be clear and navigable. Otherwise, it will baffle buyers.

By the end of this process, you will have a narrowly-themed site with a clear purpose that appears credible to visitors. This is the best place to start if you want a business that has the potential to expand limitlessly in the future.

Be sure to come back soon for the next Rule – Build A List, or sign up to our newsletter & get the delivered to your Inbox automatically.

To Your Success,

Rob Willis

Tired of Reading? Download the Full PDF eBook Here!

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Rule #2: Solve Someone’s Problems

April 1st, 2010

This rule follows from the first. You have a real business with real customers. Whatever you might think about the importance or efficacy of salesletters, text ads, banner advertisements, and video content, there is one additional thing you should always keep in mind: selling a product that has no purpose is much, much harder than selling something that solves a problem that many people have.

Of course, when you’re creating a product, this isn’t always the easiest question to ask and to answer, but it’s an important one to keep in mind. Many Internet marketers simply don’t ask it. They ignore what customers might want; and instead spend time figuring out how best to trick them into buying.

Please follow my advice and do not follow in their footsteps. It will lead you down a path of failure and disappointment from which you may never emerge as a successful, skilled Internet marketer.

Instead, start off by locating your customers. Again, look for them on forums, on blogs, and wherever else they might be. Find out what problems they have; and create a product that SOLVES those problems.

Whatever you do through your salesletters, text ads, banner advertisements, and social media marketing efforts will be greatly amplified by the quality of your product. You won’t start off with the great disadvantage of needing to sell a bad product that no one needs. Instead, you will genuinely be helping people by telling them about your product.

To Your Success,

Rob Willis

Tired of Reading? Download the Full PDF eBook Here!

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