Archive for March, 2010

Rule #1: Think in Terms of Real Customers

March 30th, 2010

One universal piece of advice that all Internet marketers should be forced to hear is this: don’t think about your business as being impersonal just because it’s on the Internet.

Your customers are real. They have real wants, real desires, real problems, and real money to spend on your products. So treat them like real people—not product-purchasing units.

This might sound like generic advice, but it is the best starting point for all Internet marketers. So, before you draft your next product idea, start by conjuring up a picture in your head of who your customers might be.

Better yet, find them on blogs, in forums, and other places on the Internet. Locate them and find out who they are, what they want, and why they aren’t satisfied with the current products or services they are using.

Don’t treat them as if they’re not people. Figure out what makes them tick; and use that to make your business appeal to them.

To Your Success,

Rob Willis

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27 Essential Rules of Internet Marketing

March 29th, 2010

Internet marketing is a complicated venture. It is fraught with creative challenges, analytical work, and human interaction. It’s hard to reduce, hard to explain, hard to simplify, and hard to teach correctly.

There are so many moving parts in each Internet marketing campaign that providing people with a one-size-fits-all plan seems deeply misguided. It gives the impression that success in Internet marketing isn’t a dynamic process. It ignores the fact that creating a real, successful business with actual customers isn’t as easy as taking the parts of a shelf out of a box and assembling them according to the instructions.

Being a successful Internet market is very different. It is not only about good plans, good principles, and good approaches, but it is also about flexibility, responsiveness, and dynamism.

And that is exactly what I had in mind when I wrote this. Instead of giving you a “recipe” for success, I’m going to give you a set of rules that are general enough to get you results and to set you on a path, but can do so without straight-jacketing you into a “business template,” where there is no room for your own thought, creative freedom, and responsiveness.

In the following posts over the next several weeks, I will reveal the 27 rules that I believe that all Internet marketers should follow because they will always bring results. Unlike other mini-courses, this one won’t attempt to stuff you into a rigid template. Instead, I will simply tell you what will work without mixing it with stuff that “might work” in certain situations. Some of it will be philosophical; some of it will be concrete. But, at the end of the day, all of it will help you to improve your mindset, your business, your relationships with your customers, and your bottomline.

Be sure to return over the next couple of days where I will reveal Rule #1: Think in Terms of Real Customers.

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Latest IM Update

March 25th, 2010

Just thought I would give you an update on what I have been working on since my last post.

To be honest, most of my time has been focused on putting together some great giveaways for the Easter JV Giveaway 2010 event. Doors open for this on Tuesday 30 March 2010.

In putting my Giveaways together, I have setup a couple of new websites. The first of which is WPHumor.

You may notice at the bottom of each of my blog posts, a quick little joke. Some of these are a little wet, Many are funny, but all of them are clean. So to give your readers a little light entertainment, add the WPHumor plugin to your blog, it only costs $7.00 and you can add it to as many blogs as you like. (You can also join the affiliate program and make 100% on every second sale).

I have also been making some improvements to my Easy Product Creation System. This is a physical product, that is shipped out on CD for you, with step by step instructions on how to create your own digital product in just about any niche. It is well worth having a closer look.

A while ago, I purchased a piece of Website Building Software called Rapid Action Profits. I have not used it much as yet, but I am currently using it to create some of my websites. It is great for creating Mini-Sites, and Sales Pages. It also has a built in Affiliate module, so you can easily recruit affiliates from your customers, and not have to worry about sharing your profits with Clickbank.

Rapid Action Profits (RAP) uses Paypal as it’s prefered payment processor, and affiliates are paid immediately upon sale. Although you do have some control of this, by using one of the many add-ons that are available for RAP.

I will write a full review of RAP in the next couple of weeks, highlighting many of its benefits.

One of my latest RAP site is SocialMediaStampede.com which sells an ebook about how to generate traffic from the high traffic Web 2.0 sites.

I am about to embark on a new WordPress Plugin, similar to WP Humor, called WP Success Quotes. This plugin will add a Positive Quote to the end of each of your blog posts. I am hoping to have this site up and running early next week.

Aside from all of that, I am working on building my list (Hopefully the Easter JV Giveaway 2010 event will help me with that), Creating a few more Physical Video products, reviewing and improving some of my existing sites & products, as well as doing a few courses to learn new bits and pieces.

All of this work of course is helping me to learn how to use the various pieces of software better. I am becoming more proficient at Dreamweaver and Photoshop, Microsoft’s Expression Web 2 (Update to Frontpage), Powerpoint and Apples Keynote.

Anyway, I will leave it there for now, but I will be back soon with some more of the many things I am working on.

To Your Success,

Rob Willis

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Is your Website protected from Lawsuits?

March 20th, 2010

The U.S. Federal Trade Commission’s new advertising guidelines
went into effect December 1, 2009.

These new guidelines restrict many types of testimonials
marketers use on their websites. If you’re using the wrong
kind of testimonials, you could land in a lot of hot water.

These new Laws effect any Internet Marketer regardless of
where in the world you live, if you have any buyers in the US.

Fortunately, Internet lawyer Mike Young and case studies
expert Karl Barndt teamed up to create a simple solution to this
problem.

You can see it when you click my affiliate link right now…

http://internetwealthcreators.com/blog/go/legal/

Yes, I’ll get a commission if you make the wise decision
to invest in this solution. However, I’m recommending this
to you because I believe it is the right way to protect
yourself when using testimonials.

To your success!

Rob Willis

P.S. It only takes one FTC lawsuit to bankrupt most Internet
marketers. Don’t become a victim. Fix your testimonials
right now.

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Put Your Adsense Ads on My Website

March 18th, 2010

How would you like to be able to put your Adsense Ads on one of my websites?

Well I have setup a new site called Web Seminar Videos, which provide you and your readers access to many Internet Marketing Seminar Videos. And best of all, it if FREE.

Simply head over to Web Seminar Video site & select the Make Money link at the bottom of the page. From here, simply type in your Adsense ID, and this will create a link you can use to provide you subscribers and readers to free quality content. Not only that, any Google Adsense Ads that appear on my site, will have your Adsense ID behind them, so you will get any commissions that come from those ads.

I am planning on adding quite a few more videos to the site as well as some audio & even some social commenting, so we can keep bringing users back.

I will make another post shortly as I make these additions.

To Your Success,

Rob

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Don’t Spread Yourself Too Thin!

March 16th, 2010

Sometimes I feel like the last bit of butter on a piece of dry toast… Spread just that little bit too thin…

As an Internet Marketer, it is important that we do not get this way. We need to plan our days, and don’t let too many distractions get in our way, else we will soon get discouraged and frustrated by our lack of progress.

The best way I find to overcome this issue is to go back to basics. Simply write a list of things to do, Prioritise them, and then start working on my most important task. See my previous post “Simplify & Prioritise”.

It is also very easy to get overwhelmed if you have got too many projects on the go at once. We often try to get too much done at the same time, that we never end up completing any of them, and if we do, the quality of our work has been compromised.

I once heard a story about Ivy Lee (The father of Modern Public Relations, 1877 – 1934), where he asked to help a company with some Time Management issues.
You see this company was having an issue with completing projects on time with few mistakes.
Ivy Lee sat down with the Company Director, and told him to take out a piece of paper and write his top six most important tasks. He wes then told to prioritise his list, from most important to least important.
Ivy Lee then told the Company Director to work on task number one, and stick with that task until compeleted, once completed he could move onto task two.
Ivy said that if the director could not get his tasks completed more efficiently this way, he would not complete them any other way.
If anything was left on the list at the end of the day, simply transfer these to a new list the following day and add new tasks to bring the list back to 6 items.

The whole process took about 20 minutes. Ivy Lee thanked the Director for his time and left telling the director to use this system for a couple of weeks, and then send him a check for what he thought the idea was worth.
A few weeks later, the director set Ivy Lee a note saying this was the best Time Management tip he had aver received and he had managed to get more done in the ast few weeks than he he managed to get done in months, he had also rolled out the process to the rest of his compamy. The director also included with the note a check for $25,000.

This one Time Management tip also works for me. I have used it to get more done in my day than I ever would any other way.

Admittedly, some tasked cannot be completed, due to external factors, in which case I put the task aside and start working on the next task. When I am able to complete the first task, I make it a priority to work on it again after I finish my current task.

Also, eliminate distrations! When you are working on a particular project and you need to focus, turn off your phone and stop checking your emails. These two things can be two of the biggest time wasters every invented.

Very often we use our phone and email as a way to procrastinate over a particular task. We make excuses, that we are checking to see if we made any sales, of if someone joined our mailing list, etc. Well guess what, if you do make a sale, or if someone has joined your mailing list, they will still be there when you check later during your time set aside for email.

By taking just a few simply steps, it is possible to bring some order back into your life, and at the same time achieve so much more.

To Your Success,

Rob

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JV Partner Invite, EASTER JV Giveaway 2010

March 16th, 2010

Limited Time Opportunity!!!

Build your massive subscriber list with Easter JV Giveaway 2010.

Here’s how !

For the last 4 years, these guys have grown their list to over 50,000 subscribers, and
Easter JV has been central to their success.

Yes, Guido Nussbaum and Brad Smith have teamed up again and just opened the
doors to JV Partners, and this is YOUR chance to get on board and build a massive
list in no time flat.

Create your JV Partner account here:
==> http://internetwealthcreators.com/blog/go/eg2010/

HISTORY

The Easter Giveaway is well known as one of the largest events that you can be
involved in to build your list.

Running smoothly for the last 4 years, this has been growing in momentum and
now we’re blowing the lid off all barriers to help YOU grab your list within DAYS,  not
YEARS.

>> THE MONEY IS IN THE LIST <<

You will also earn cash from referring other Partners and Members to the site – in the
form of the many upgrades and one-time-offer purchases that happen.

>> YOU DON’T NEED A LIST TO JUMP ON THIS NOW <<

That’s right.

Even if you have NO LIST and want to jump on board, then now is your chance to
do so, and make money doing it.

Jump on board right away:
==> http://internetwealthcreators.com/blog/go/eg2010/

To Your Success,

Rob Willis

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Three Reasons You Need a Great Header Graphic for Your Web Site

March 13th, 2010

The single most important graphic element on your Web site or blog is, without a doubt, your header graphic.

If your site lacks an eye-catching, targeted and topic-specific header graphic, it runs the risk of being ignored by untold numbers of potential clients and readers. But an attention-grabbing, well-designed header graphic does three things that are absolutely essential for your site to survive and thrive:

1. It lets people know what your site is about instantaneously.

Congratulations, someone has visited your Web site! Now, whether he stays to look around or immediately hits the back button to escape depends largely on your header graphic.

Your header graphic is the first page element your site visitors will see when they arrive at your Web site or blog. An effective header graphic assures site visitors that they have arrived at the correct destination and it confirms that your content or product is exactly what they are looking for.

If your header does not clearly communicate your site’s topic, visitors will leave in search of another site that fulfills their needs and expectations better.

2. It distinguishes your site as professional and authoritative.

Your Web site or blog visitors must trust your expertise, whether you sell a product or relay information, in order for your site to be successful.

A sloppy, fuzzy, boring or poorly designed header graphic indicates amateur site management and will earn you the skepticism of everyone who sees it. A polished, error-free header graphic with clear images, sharp fonts and site-specific art, however, will earn your visitors’ trust because it lends credibility and sophistication to your site.

If your site design looks professional, visitors will expect that you are, too.

3. It brands your site with a unique identity.

Identity recognition is everything when it comes to building a successful business or personal reputation. You want your site visitors to be able to recognize your site next week, next month and next year, even if they only visited it once before.

A strong, unique header graphic combined with a positive user experience at your Web site or blog will ensure that your site visitors never confuse you with someone else. If your header graphic is doing its job, your site will stand out from the crowd and convey the message that visitors can count on you for products, services and information they won’t find anywhere else.

XHeader



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XHeader Pro

March 12th, 2010
XHeaderProWhen you’re looking around online for a quality header graphic that you can use on your web site (or perhaps you have multiple sites)  you’ll regularly come across sites charging anything from $5 to more than $500.
So when we announced we were only going to ask for $47 for 5,000 great-quality headers, people thought we were stone-cold crazy!
Going by the prices you’ll see on-line, 5000 headers would normally cost more than $25,000, which really puts into perspective what an amazing package this is; 5,000 professionally-designed headers, for less than one cent each – and don’t forget, these are headers that you can use over and over, on as many web sites as you like.
There’s really not a great deal that you can buy these days for less than a cent, is there?!
So, what exactly is in the Pro Version?
When you order your copy of XHeaderPro for only $47 you get an unbelievable selection of fantastic quality header graphics, split across the following 47 categories:
Action and Adventure Animals and Pets
Arts and Drama Beauty
Books and Reference Business
Children and Babies Comics and Cartoons
Computers and The Internet Cookery
Culture and Heritage Designs and Graphics
Dieting Education and Learning
Families Fantasy and Magic
Film and Entertainment Fitness and Exercise
Flowers Food and Drink
Gadgets and Communication Games and Hobbies
Gifts and Presents Healthy Eating
Holiday Season Home and Garden
Law and Government Medical and Healthcare
Military and War Money
Music and Audio Nature and Wildlife
News and Information People – Female
People – Group People – Male
Photography Real Estate
Religion Romance and Dating
Science Seasons
Sports Transport
Work and Employment World
So, to take advantage of this amazingly low price – a fraction of what you would normally expect to pay for header graphics – just hit the “Yes Please!” button below and order your copy
Remember, for only $47 you can get this definitive collection of 5,000 professionally designed headersperfect for your web site or blog. There’s simply never been anything like this before now!

Yes Please

.

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Magic Banner Bot

March 7th, 2010

Every once in a while you come across a piece of software that is worth writting about.Magic Banner Bot

Such is the case with Magic Banner Bot. A fantastic piece of software that gives you the ability to link to any site on the internet and then have your own banners linking back to your own site or affiliate link.

For example if  you select this link that will take you to Google, you will notice I have a floating banner on the screen with a link to one of my sites on it.

It is possble to have your Banner appear just about anywhere on the screen simply by selecting Left, right, top or botom when configuring your banner.

Do you use blogging, twitter, social networking sites or article marketing to promote your business?

More and more people are discovering the marketing power of these web 2.0 solutions.

But they do have one big drawback: You must build and maintain credibility with your visitors, followers or friends.

This means you cannot just promote your own products and affiliate links all the time. You need to discuss other things in your chosen niche, including discussing interesting websites.

So you end up linking to and promoting other people’s websites – without getting paid anything for doing it.

Until now, this was just the price you paid for using web 2.0 solutions to promote your business.

But now there’s a powerful alternative, in the form of our new Magic Banner Bot.

With this software, you can make money whenever you link to or promote someone else’s website, even if the site has no affiliate program and no commercial content at all.

If you write Articles, or use Social netorks such as Twitter or Facebook, people soon get the impression that you are always trying to sell them something. However with Magic Banner Bot, you can now start adding content and redirect people to someone elses page via your link, which will in turn have your banner on their site. Pretty cool hey! (This is also a sneaky way to promote products in forums.)

For a closer look and some more examples head over to Magic Banner Bot at the Perfect Money Makers to check it out.

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